Library Marketing: Tips & Techniques

Library Challenges and Opportunities

Broadcast February 18, 2005

A discussion on techniques being used by innovative librarians to promote their libraries and services. Listen to the success stories of fellow librarians as they share their personal experiences in finding interesting and effective ways to mass-communicate and promote the value of their libraries.

Order Online (price of DVD or VHS: $95)

Participants

Richard Dougherty (moderator)

Buff Hirko

Howard McGinn

Linda Wallace

Mike Jackson (host)

Resources

Buff Hirko's slides

Linda Wallace's slides

Print Resources

Online Resources

COD Press > Library Learning Network > Prev Teleconf > Lib Challenges > Library Hot Topics

A Post-Teleconference Note

A note from your host...Richard M. Dougherty

After Friday’s teleconference on Marketing for Libraries, several of my clients emailed me to ask why I didn’t mention RADAR when the panelists were asked about ways to learn about customer wants, needs, and desires. (The panelists mentioned surveys and focus groups.)

My response to them was that it would have taken too much time to explain. RADAR means Recognizing Actual Desires And Requirements of users. While focus groups are techniques for obtaining information from customers, RADAR is a technique I’ve developed and used that brings together a panel(s) of customers to interact with library staff. RADAR is an effective means for tapping into the views, knowledge and even wisdom of staff at all levels of the organization.

A RADAR session can be conducted in a day (with a day or two of prep work prior to the session) and is not too expensive to undertake. It offers an alternative to focus groups and surveys.

Much more information about RADAR can be found on www.rmdassociates.com